SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire a company to do SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.
The best way to get higher rankings is to build high quality web pages, set up analytics programs to measure results, and improve a site's conversion rate.
Keeping your content up-to-date and fresh looking will keep visitors on your website longer. A functional, easy to navigate website that has the information that your customers are looking for will keep them engaged and interested in coming back to see what products, services, or information that you have to offer.
When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Ranking high in the organic results is what SEO is all about.
Simply put, paid results are really just advertisements. The website owners have paid to have their web pages display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
On a search results page, you can easily see which results are paid — search engines list the paid listings either above or to the right of the organic results. They usually display them in an area with with shaded or colored background.
Search engines algorithms change, and there is no guarantee that what works today will work next month or beyonds. Search engines can change their algorithms which in turn impacts a website's placement. For example, it's been reported that in 2010, Google made over 500 algorithm changes – almost 1.5 per day.
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